Video! The absolutely most powerful way to grow and market your business! However, that "WAY" does not mean "just-producing-the-video." It also means "where do you tell it; and, where do you sell it?" And the answer is EVERYWHERE! Wherever there's an opportunity and a space, your video should be there. Not just in known ad-spaces, but in everyday places. The POWER of online video is it's ease of use wherever your marketing message needs to be told!
Marketing a business today is more affordable than ever. By establishing an online presence, and actively promoting that presence with video and on social networks, connections made through these resources can result in more loyal customers. People do business with people; and if those people get a chance to know you first, odds are they will buy from you before they would buy from someone they don't know.
Wherever you build your relationships online, make sure to connect with email. The open rate is much higher for emails, especially if they signed up to receive it, so be diligent and email sparingly, but don't be afraid to use your contacts. VSP will show you how to build a list and give value for that privilege. Email marketing can be a very powerful tool in your online toolbelt.