Putting a video on your website is just the first step in “using video” for your business. It’s not the only step. It’s not the last step. It’s just ONE step. There are several more things you must do after posting a video to your site. And Youtube. [I have no idea if there are 55 or 155. There’s just more.]
Video on Your Website
One of the best reasons for using video in the first place is for Google ranking, and, as good as Google is, it cannot (yet) search the content of your video. That’s why you have to tell them.
For video that is on your site, don’t just put it in a post; include some content in that post. However, sometimes you have additional information relating to your video but not IN the video that you want in a post; sometimes you don’t. For those times when you don’t, write up a transcript of your video. This is a done deal if you have already written up a script when you were recording your video. Just copy and paste it. By posting the transcript as the blog post with the video, you allow Google to “scan” your video. Then you are truly getting SEO, keyword phrases, and ranking for the actual content of your video.
Video on Youtube
Of course, even if you are putting video on your website, you should put it on Youtube as well. Part of your process for putting videos on Youtube is to upload a transcript. Youtube will assign timecode to each line. Then each line can be displayed as closed captioning as you speak throughout the video. This transcript also appears in the Description and can be especially useful for longer videos where the viewer can “read” the video and go to the part of the video that they specifically want to see.
Even if you don’t necessarily find closed captioning useful, in addition to the hearing impaired, do not forget that by including as many senses as you can, you get the highest level of comprehension of your message possible.
This is still not all there is to effective video marketing. Do you have a video sitemap? Well, that’s a story for another time!
I’d love to hear your experience about video. What types of video are you doing? Where are you posting them? What has been audience response to your videos? Are you finding video impacts your sales?