If you own your own business, you know sometimes it can be difficult to promote yourself. It can be hard to tell people how great you are. You feel like you’re being arrogant or self-serving. One fun way to get around this is with recording customer testimonials.

How to Change Your Personal Profile Name in Facebook
Did you know you can change your profile name in Facebook? Facebook won’t let you do it more than a few times, so be careful what you set it to. It doesn’t change your login or account name, but it changes the name that appears at the top right when you’re in Facebook. A good…

Creative Video Editing for the Gala
Last week ended on a high note for VSP. I spent much of the week creating a video for the Jaymie Jamison Foundation for Hope for their gala on Saturday night. I encourage you to read about this foundation on their website. If you can support their cause, so much the better.

Show Me the Credibility!! [Jerry MaGuire]
Whether you’re trying to grow your business, or grow a career, there’s no better way to build your credibility than with video.Video is visual, aural, and emotional. It captures the heart and soul of the speaker. That is why we connect so strongly through video.

Just Having a Video on Your Website is NOT Video Marketing
Over the last few months, I’ve noticed a few companies I’ve been talking to about doing video marketing have put video on their website. However, in a couple cases, I’m afraid these videos are not going to be as effective as I think they think it will be. In one case, there is a link…
Statistics are Boring, Part 2
Continuing our look at some impressive video statistics, I’m dispelling the myth that statistics are boring. Statistics are boring because you don’t think they affect you. Knowing what a statistic is really telling you, and how you can take advantage of that, can give you a significant advantage over your competition. All these stats were…
Statistics are Boring, Part 1
Do you get bored with statistics? I usually am, but over the last few years, as I research different aspects of video, I’m finding these statistics not only interesting, flaberghasting (is that a word?), and overall, the perfect confirmation of my video marketing strategy. So just in case you are bored with statistics, I thought…
The Evernote Way of Life
So how was your first experience in Evernote? Did you just kinda look at it, maybe enter a few things, make a couple notebooks? Or did you dive in head first and been scanning ever since? That’s where I went. The more I did, the more potential I realized I could do. I maxed out…
Video Marketing Benefit: Capitalize on Your Greatest Asset
Video marketing is a sort of Jack-of-all-Trades. There are so many benefits, functions and advantages to video that to not use video to market your business can seriously effect your bottom line. You may be familiar with more common forms of video, like testimonials, promotions and training; but video can do so much more. Another…
Video Marketing Inspiration from A2Z
You know you need to be using video for your business, but you’re not really sure how. You can’t even think of what you would do a video about. You just know it’s all the rage. Well, there are the typical videos that can work for everyone–promotional, testimonial or demonstration. Start there. Oldies but goodies….