One of the principle reasons many small businesses blog is the SEO help your website gets from fresh, current content. Often, the more content one generates using the keywords you are trying to rank for, the better your overall ranking in the search engines will be. Google sees your site as a fount of knowledge as it were, a source of value. The result is that Google crawls your site more often and updates its rankings appropriately. Bing & Yahoo work similarly.
Be open, be human
One thing SEO specialists will not bring up, though, is that blogging is a great way to be transparent with your existing and potential customers. If you are a hands-on owner, you probably hang out in your store speaking with customers about the new products or answering questions they might have. You will find yourself doing this several times a day and, while it is useful, it probably isn’t a good use of your time.
What if you decide to use your blogging platform instead to make that same connection? You can set the tone of your business for everyone to see. Your personality will come out, enhancing the reach of your web message. People do business with people they like, know and trust! A good, well-written blog post is a great way to open up yourself to your customer base. It shows where your passion is! It also often shows your level of expertise and willingness to share your knowledge.
Blog smarter, not harder
This is one of the reasons we use WordPress as our blogging platform. It is very simple for you to create posts and manage them. It is simple to schedule posts as far out as you would like to set them. You might write several posts in one day, then release them over time. This is great if you sit down at the beginning of your corporate calendar and decide which weeks of the year that you will have special events. You could write inspiring posts while you’re passionate about these programs, then schedule them to be released in a timely manner.
So, always keep in mind that blogging serves you in more than just an SEO booster: it lets people get to know you. Never be afraid to put yourself out there and relate to the people you serve. There’s a reason they come to you, so give them what they seek!
If you have a need to improve your website with blogging, give us a call. We’d love to talk you through what you can and cannot do to integrate it into your website!
One Thought to “Is a blog useful, beyond the SEO value?”
I couldn’t agree more about the human style of blogging. Be real. Be yourself and you won’t have to chase customers – they’ll come to you!