Continuing our look at some impressive video statistics, I’m dispelling the myth that statistics are boring. Statistics are boring because you don’t think they affect you. Knowing what a statistic is really telling you, and how you can take advantage of that, can give you a significant advantage over your competition.

All these stats were taken from MagnetVideo.

The REELMARKETER shared that Google sees an average clickthrough rate of nearly .9% for in-stream video which is almost 10x higher than the average for Flash display (.09%).

WHAT THIS MEANS TO YOU:This one’s a bit more techy. This stat means Flash is not the default player for video that it once was. Because of its early adoption so many years ago, which gave it such a large install base, it is still around. But current technologies, like the iPhones, will not be compatible to Flash. That means Flash videos are not viewable on any Apple device. That’s 190 million devices that cannot see Flash videos. To be sure you reach as many of your target market as possible, you will have to produce 2-3 formats of your videos to comply with current-standard formats.

In a Forbes study, it was found that: three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.

WHAT THIS MEANS TO YOU: Executives watch online video and are making purchasing decisions based on those videos. So if your target market includes executives, make videos aimed directly at them. Up your production values. Speak their language.

Over 90% of people use the Internet to research products or services before we commit to buy. (ReelSEO)

WHAT THIS MEANS TO YOU: The days of impromptu and impulse buying, at least for more significant purchases, is over. People are researching before buying. They are comparing prices, comparing quality, and comparing suppliers. That’s right. All things being equal, who do you think is going to get the sale: The guy with – or without – the video? Set yourself apart.

Feedback Loop

Product videos could revolutionize your business. Keep them simple. Use higher quality video production values. If your videos are of good quality, your potential customer will subconsciously assume your product is of value and that your company cares about quality.

If you’d like to explore product videos further, you can reach me via email, or comment to this post.

4 thoughts on “Statistics are Boring, Part 2

  1. I am kind of a stat geek when it comes to website metrics. They can tell you so much.

    1. Vickie Sceifers

      Thanks for commenting, Scott. I feel like I’m becoming one. I love seeing the absolute enormity of YT, video and mobile stats.

  2. Wow – thanks for this information. I love how you break it down to what it means for us! Looks like I need to be doing more video!

    1. Vickie Sceifers

      Thanks for commenting, Patricia.

      I saw something similar to this on another site and had to “copy” -ahem- imitate it! I just looked at the stats, that I are already my favorites I’m always quoting, and thought about what that stat means i should do. I plan on more stat posts in the future.

      And Oh YES!! You definitely need to be doing video!

      Vickie

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