Video is nothing to be scared of. Unlike the #1 fear most people have, video is not public speaking. Well, in a way it is because the video plays publicly, but video is the public speaking that you get infinite do-overs (until the point that you’re just making excuses to not finish it). So relax about it.
And one of the most effective ways to engage people is through video on your website. Since you can’t literally be everywhere on earth at the same time, and speak to everyone at the same time, having video on your website is the next best thing. You CAN talk to everyone everywhere at once.