We’ve noticed a lot of business owners don’t see the influence of video and don’t understand why they need it on their website. Let’s look at it logically, and see if it makes sense. First, video is a great way to connect with a visitor. It combines text, audio, images and most importantly,
By making a referral, you are helping someone else. Being careful to match up trustworthy people, you will be remembered, by both sides, the next time your services are required. And it make you a good referral as well.
Do It Yourself DIY Marketing Tip: monitor your online reputation to see what people are saying abut you online. It would also give you the opportunity to address anything negative before it can hurt you.
Video is nothing to be scared of. Unlike the #1 fear most people have, video is not public speaking. Well, in a way it is because the video plays publicly, but video is the public speaking that you get infinite do-overs (until the point that you’re just making excuses to not finish it). So relax about it.
And one of the most effective ways to engage people is through video on your website. Since you can’t literally be everywhere on earth at the same time, and speak to everyone at the same time, having video on your website is the next best thing. You CAN talk to everyone everywhere at once.
I’ve been talking about how to stand apart from the crowd, like Waldo, by using video. Here’s my first reason for using video: Google loves video.