Over the last few months, I’ve noticed a few companies I’ve been talking to about doing video marketing have put video on their website. However, in a couple cases, I’m afraid these videos are not going to be as effective as I think they think it will be. In one case, there is a link [...]
Why Video?
Video is the most effective tool you have as a small business to increase traffic to your site and as a result, increase your sales. Professionally crafted video can set you apart from your competition.
Video is a great way to establish your brand. It puts a “face” to your company name. It delivers consistency in your communication. Your message says exactly what you want to say, every time! It’s there 24×7, 365 days a year, always ready to deliver your unique value proposition.
Search engine benefits
Search engines are really responding well to videos. Google has ranked video as first page results for a while now. They recently released a new algorithm that also takes the age of the video into account, so it is very important to have a good video strategy that keeps fresh videos on your site.
Keep people engaged longer
Video on product pages can increase time on your site by 10%. In fact, according to ComScore, retail visitors will stay 2 minutes longer on sites with video than on a site without video. That’s two minutes longer, becoming comfortable, being educated, being convinced to buy from you!
Increase your conversion rates
Video increases conversion rates. In retail sites, it can increase conversions by 30%. That means more products or services sold. What would a 30% increase in sales do for you?
Customers can share you more easily
When you see a great movie, or have a great meal, what do you do? You share it with friends! Video is a medium that is easily shared through email, social media or even texting. As more people begin to use tablet devices, it becomes trivial to share video quickly. People are much more likely to buy when a friend recommends it.
