Customers are the most important part of your business. Without them, you have no business. But people cannot buy from you if they don’t know about you. No matter how well you network, you obviously can’t be everywhere all the time. But with video you can. Video CAN be everywhere all the time. Think of…
Building Credibility with Testimonial Video
This is a clip of a presentation I gave to a group in Indiana. This particular clip focuses on some statistics about the widespread popularity of video and how one client of mine is using customer testimonials to grow his business. Feedback Loop If you would like to explore using testimonial
Where’s Waldo? Use Video for Customer Testimonials
If you own your own business, you know sometimes it can be difficult to promote yourself. It can be hard to tell people how great you are. You feel like you’re being arrogant or self-serving. One fun way to get around this is with recording customer testimonials.
Creative Video Editing for the Gala
Last week ended on a high note for VSP. I spent much of the week creating a video for the Jaymie Jamison Foundation for Hope for their gala on Saturday night. I encourage you to read about this foundation on their website. If you can support their cause, so much the better.
Show Me the Credibility!! [Jerry MaGuire]
Whether you’re trying to grow your business, or grow a career, there’s no better way to build your credibility than with video.Video is visual, aural, and emotional. It captures the heart and soul of the speaker. That is why we connect so strongly through video.
How Does Video Improve Your Website?
We’ve noticed a lot of business owners don’t see the influence of video and don’t understand why they need it on their website. Let’s look at it logically, and see if it makes sense. First, video is a great way to connect with a visitor. It combines text, audio, images and most importantly,
Just Having a Video on Your Website is NOT Video Marketing
Over the last few months, I’ve noticed a few companies I’ve been talking to about doing video marketing have put video on their website. However, in a couple cases, I’m afraid these videos are not going to be as effective as I think they think it will be. In one case, there is a link…
Statistics are Boring, Part 2
Continuing our look at some impressive video statistics, I’m dispelling the myth that statistics are boring. Statistics are boring because you don’t think they affect you. Knowing what a statistic is really telling you, and how you can take advantage of that, can give you a significant advantage over your competition. All these stats were…
Statistics are Boring, Part 1
Do you get bored with statistics? I usually am, but over the last few years, as I research different aspects of video, I’m finding these statistics not only interesting, flaberghasting (is that a word?), and overall, the perfect confirmation of my video marketing strategy. So just in case you are bored with statistics, I thought…
Video Marketing Inspiration from A2Z
You know you need to be using video for your business, but you’re not really sure how. You can’t even think of what you would do a video about. You just know it’s all the rage. Well, there are the typical videos that can work for everyone–promotional, testimonial or demonstration. Start there. Oldies but goodies….