Understand your client
- Do you know who your best customer is?
- Where will they consume your message?
- Is your sales cycle short or long?
- Do your potential clients research the web to find you?
- Are they on mobile devices?
Most businesses don’t know where their clients come from, but there are great FREE tools that help you understand this very important information.
Did you know a new study from Animoto Online and Mobile Video Study shows that 73% of customers are more likely to make a purchase if they can view a video showing the product or service they are interested in.
Did you know that over 25% of web traffic is now mobile based? And it’s doubling yearly over the last few years. More importantly, young adults are more likely to visit your web presence on a mobile platform than ever. If this demographic is important to your business, make sure your messaging is forward thinking and mobile friendly! That means a responsive website or video sharing via facebook or Youtube.
Plan your content for forward thinking
Content can be short or long lived. Specials and contests are best shared on social media such as Twitter and facebook. A short video to run through the rules and the prizes is very easy to make and to share. Engaging your social media following can increase your presence and sharing, but it can also be an important source of expressed need.
Using the information your fan base gives you can guide you on the long term value in blog posts and videos. The long term or evergreen content can be text or video based, or expressed as a graphic meme. Some businesses even gain a huge following by creating valuable InfoGraphics that help potential customers solve their need.
Reach those clients in 3… 2… 1!
So, how do you get started? Well, you could scour the internet for opinions from many experts and try to forge it on your own; or, you can partner with us and we can help you get your content strategy planned out for web, social media, and video and email marketing.
we can help you get to the finish line faster!