DIY Marketing: Refine Your Elevator Pitch

When giving your elevator pitch, if you typically say, “A good client for me is someone in a small business,” perhaps a more effective statement would be to instead name a specific industry. That way, the people listening to you can immediately think of someone they know in that industry, making it easy for them to think of a referral for you.

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5 Reasons You Need to be on Facebook

No doubt you have heard how much of a time suck Facebook can be. But I’m tired of hearing about how Facebook is nothing BUT a time suck and that’s their excuse for not having a presence there. While it can be, it’s equally possible that, if you discipline yourself and set some guidelines, Facebook can be a very productive use of tim

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