Customers are the most important part of your business. Without them, you have no business. But people cannot buy from you if they don’t know about you. No matter how well you network, you obviously can’t be everywhere all the time. But with video you can. Video CAN be everywhere all the time. Think of it as cloning yourself. And with the ease of sharability, video can go places you yourself never COULD go.
So where do you start? With so many options for types and styles of video, it’s easy to get overwhelmed just thinking about the options, let alone choosing one. But in order to get the most bang for your buck right out of the gate, let’s start with a Welcome video.
A Welcome video is how you introduce your business to the web. Briefly talk about what products and services you offer. How do you solve your client’s pain? How do you stand apart from your competition? Do you have any specialities? Be careful not to ramble, but be sure to say everything you need to say.
Here are 5 tips to making a Welcome video people will watch
- Remember the basics: use external audio (ALWAYS my first rule!); be in a well lit area; don’t shoot into a window or in front of a busy background, and frame in Rule of Thirds.
- Keep the length of your video 1.5-2 minutes. Say what you need to say and no more. Don’t ramble.
- Don’t make a dry video. Put your personality into it. People buy from people they like. Be likable.
- Start your video by introducing yourself and your company. Briefly state a sentence or two about your products and services. Then mention who your ideal client is, and close with a credibility statement or case study of clients you’ve helped,
- The most important thing is to relate to your customer. You’re trying to build a relationship, so show your passion. Tell people why you do what you do.
A Welcome video should draw the potential customer into your website and encourage them to explore what you have to offer. Studies show that video can keep people on your site an average of two minutes longer, and 64% of visitors are more likely to purchase if they stay those two minutes. If you can establish a rapport and engage with your customer, a Welcome video can be the most powerful tool for your small business.